Since breathing new life into the TelethonSA brand and Home Lottery campaign in 2017, ChinaShop has developed and rolled out hero creative for the 2019 and 2021 Home Lotteries.

Heritage elements that draw on the brand's rich South Australian history were woven throughout a core concept of 'Make Your Heart Sing' - an emotive call to action that has connected with audiences and resulted in consistently exceptional fundraising results for TelethonSA and associated charities.