Michels Warren has worked with Rheinmetall AG since 2014.

Rheinmetall is Germany’s biggest defence technology company with two divisions – Rheinmetall Defence and Rheinmetall Automotive. The company generates more than $7b billion in revenues annually.

Rheinmetall Defence is Europe’s foremost supplier of land system technology and a long standing partner of armed forces globally. Rheinmetall Defence products set the standard for excellence in a wide array of disciplines, including vehicle systems, force protection, weapon systems, ammunition, air defence, electro-optics and simulation systems.
Five arms of Rheinmetall Defence operate in Australia:

• Rheinmetall Defence Australia (RDA)
• Rheinmetall MAN Military Vehicles Australia (RMMVA)
• Rheinmetall Land Systems (RLS)
• Rheinmetall Waffen Munition (RWM)
• Rheinmetall Simulation Australia (RSA)

The company has offices in the Australian capital Canberra, Melbourne, Adelaide, Darwin and Brisbane.

MW is the central media contact for all Rheinmetall activities in Australia. The company’s focus is also on overseeing industry roadshows, the development of collateral, speeches, events and all communications related activity including the company’s campaign website for the Land 400 campaign and its @boxercrv twitter handle.

Michels Warren provides strategic communications advice and support to EBOS Group’s many subsidiaries including its Symbion Pharmacy Services and has done so under the company’s previous ownership structures.

EBOS Group is the largest and most diversified Australasian marketer, wholesaler and distributor of healthcare, medical and pharmaceutical products. It is also a leading Australasian animal care products marketer and distributor. With more than 2,500 employees in 44 locations across Australasia, EBOS Group is a major contributor to the healthcare of millions of people throughout the region and a leader in animal care. The Group’s businesses generate a combined annual revenue exceeding NZ$6 billion, with 5.4 million orders coming from over 38,000 customers.

Our strategic communications advice and support and ongoing relationship with all arms of the EBOS Group business ensures we remain abreast of all relevant issues and opportunities within the pharmacy industry.

MW has worked with Rossi Boots since 2013 and is proud to support an iconic South Australian based company with distribution across Australia and overseas.

The company is owned by Adelaide’s Rossiter family and is a next generation manufacturer with the soul of a master boot maker from 1910 - and one of the few remaining boot makers committed to manufacturing in Australia.

MW’s work with Rossi includes content generation, press releases, on call advice and support for product marketing including the fantastic range of womens boots.

Michels Warren has been engaged by the Nuclear Fuel Cycle Royal Commission to provide strategic communications expertise and deliver a stakeholder engagement campaign across South Australia. This work has involved:

• Developing a comprehensive 16 month program of communications activities to ensure the Commission meets its target of being open and transparent, and engages with a broad community representation
• Extensive media liaison and briefing Royal Commissioner/senior staff on key topics
• Providing high level strategic advice to Royal Commissioner on industry and stakeholder issues
• Coordinating media, industry and public speaking opportunities for the Royal Commissioner
• Logistics/communications around a series of regional and metropolitan community forums
• Developing a range of Fact Sheets to better inform the community, and explain the process of making a submission to the Commission
• Managing social media

Thoroughbred Racing SA is the controlling body for racing in South Australia. It represents the interests of all metropolitan, regional and country clubs around the State. It is the umbrella body for the South Australian Racing Clubs Council, which represents the 25 regional and country clubs, and the South Australian Jockey Club (SAJC), which runs metropolitan Adelaide races.

Michels Warren works with Thoroughbred Racing SA providing strategic advice the communications support across its business, including the provision of design materials through ChinaShop.

The Adelaide Oval Stadium Management Authority (SMA) is the joint venture between the South Australian Cricket Association and the South Australian National Football League. The SMA aims to bring football and cricket together at a newly developed Adelaide Oval, with the State Government contributing an unprecedented $535 million to create a world-class stadium in the heart of Adelaide.

Michels Warren has been the sole strategic media consultancy to the SMA since early 2010 and our role has encompassed a wide range of tasks including stakeholder engagement, government liaison, strategic media advice, member communication and all media liaison. Through our design division, ChinaShop, we have also produced much of the printed material as well as the official web site and project video.

Michels Warren has a relationship spanning 10+ years as the sole strategic PR/communications consultancy to this business across Australia and New Zealand.

We work across the company’s retail network and manage announcements including driving all government, stakeholder, customer, consumer, dealer, employee and media communications during the announcement of the closure of the company’s Australian and New Zealand manufacturing plants and the resultant loss of 875 jobs.

We continue to work with Bridgestone on all aspects of their communication from building the profile of the company’s 360-strong retail network and product line-up through to brand protection strategies as the Australian manufacturing operation winds down.

Perks Complete

In 2015, Perks launched their new cloud accounting solution, Perks Complete. To suit the theme of “Your accounting and financial solution in one box”, a promotional brochure was designed to form a cube, showcasing the key information in a more interesting and fluid way. A website, animation and online advertising were also created to accompany the printed collateral.

Get Set for the Wet campaign

Get Set for the Wet is a public information campaign launched by Power and Water, aiming to prepare urban and rural communities in the Northern Territory for the wet/summer
season. It is designed to inform about the challenges and potential for unplanned events to occur as a result of high winds, heavy rain and widespread lightning activity. The campaign extended across a number of platforms, including television, radio, digital, social media, outdoor and press.

Infographic series

Sight For All is led by a voluntary team of eye surgeons based at the South Australian Institute of Ophthalmology. The organisation is dedicated to fighting avoidable blindness in the world through research, education and infrastructure support. A series of infographics were designed to portray the organisation’s key achievements and statistics. The minimalistic graphics featured across a range of Sight For All’s marketing items and social media platforms.

Annual Report

Michels Warren and ChinaShop worked together to write and design the 2015 Annual Report for Aus/NZ client EBOS Group, including the project management of the printing, production and distribution along with photography shoots in Melbourne and New Zealand. The cover incorporated a blind emboss for the key message ‘strength through diversity’, utilising an uncoated stock to create a subtle yet confident approach. The design uses clean lines and a minimalistic look and feel with the use of vibrant photography.

Free Legal Help campaign

Working closely with the Legal Services Commission (SA), ChinaShop, in collaboration with Michels Warren, has developed a comprehensive campaign to drive awareness of the Commission’s free legal advice service. ChinaShop developed a stand-alone sub-brand - We Can Help - and designed all campaign elements including bus back advertising, online advertising, posters, community newspaper advertising and GP cards.

Annual Reports

The Cora Barclay Centre is a charitable service offering Auditory-Verbal Therapy (AVT) for families with children who are deaf or hearing impaired. ChinaShop was responsible for the design and layout of various annual reports, bringing to life the inspirational work and positive work they do.

The Sally Phillips label has been running successfully for over 14 years, based in Adelaide, South Australia. ChinaShop was responsible for designing a new website for the fashion brand - keeping in line with the stylish and minimalistic values of the label. A range of prints were also created for various Sally Phillips Spring/Summer & Autumn/Winter collections.

Event design

Working with Keito Events, ChinaShop is responsible for designing the annual Adelaide Mid Winter Ball identity and event collateral. Working with different themes each year, the identity is continually evolving, keeping in line with the vibrant atmosphere of the event.

Health, Voice, Choice campaign

Your Health, Your Voice, Your Choice is a community engagement campaign, launched by SAFKI Medicare Local.The campaign was put in place to recieve feedback from the public, regarding health services throughout the region. ChinaShop worked closly with Michels Warren Public Relations to devise the advertising strategy, which included outdoor, direct and online forms of engagement. The overall look and feel forthe campaign was vibrant and light-hearted, appealing to a wide audience.

Annual Report

ChinaShop designed a folded poster style annual report which incorporated an outer wrap. Key elements were communicated via infographics creating a snapshot of the annual report focus on user experience.

Tentative Findings Report

The Nuclear Fuel Cycle Royal Commission was established by the South Australian Government to undertake a thorough investigation into SA’s participation in four areas of activity that form part of the nuclear fuel cycle. In February 2016, ChinaShop played a key role in the release of the Tentative Findings report, through design and layout of the comprehensive publication. The report was given to the public at a number of meetings around the state. The final report is set to be completed later this year.

Various Campaigns & Publications

ChinaShop has been responsible for the design and execution of various multiple channel campaigns for Freightliner, showcasing the different models and applications of the vehicles. Driveline, a national bi-annual magazine devoted to the trucking industry, was also designed by ChinaShop for a number of years.