The Research Centre for Palliative Care, Death, and Dying (RePaDD) required an overarching brand to work alongside the Flinders University Logo.
The chosen logo was created from elements of the letters RePaDD. The elements come together to form a floral emblem with the circle in the middle representing the patient. The four exterior elements represent the carer, the community, the health system and the Research Centre, working together to assist the patient and palliative care, death and dying across the community.
The branding has been successfully extended across the website, social media and brochures.