The Northern Territory's Power and Water Corporation undertakes an annual public information campaign designed to prepare communities in the Northern Territory for the wet season. It needs to inform of the challenges and potential for unplanned events to occur as a result of high winds, heavy rain and widespread lightning activity.

As Power and Water's trusted partners since 2004, Michels Warren and ChinaShop devised core creative (“staying safe and ready around Mother Nature should be second nature”) that plays into the awareness of Territory residents but also challenges apathy that can exist around storm safety in the NT.