Every year Power and Water participates in the Northern Territory’s show circuit which visits Darwin and Alice Springs. The shows attract audiences of all ages, from all walks of life, and Power and Water’s show booth is an important engagement tool for the organisation.

Using infographic elements as a starting point, China Shop looked at how various network utility concepts could be communicated and interacted with, so they could speak to different kinds of audiences. We created a multitude of light-hearted yet informative brand collateral ranging from print materials, merchandise, booth panels as well as signage and instructions for an interactive sandpit.