In 2019, Pedare Christian College in Adelaide’s north-eastern suburbs consolidated its two separate campuses to one campus for all students. ChinaShop and Michels Warren were engaged to leverage this challenge and relaunch Pedare's brand into the market.

We developed a comprehensive strategic communications and marketing plan, that covered everything from a brand and logo refresh and redesign of the College prospectus and to advertising campaigns that drove significant increases in tour and open day attendance.