We have been working with the Department of Innovation and Skills over the last few years on marketing campaigns to promote their various programs. The ChinaShop team created a set of animated visualizations with colorful, eye-catching images and facts that inspire people to take action. The designers wanted to establish a dynamic look for the series that would work well on social media and print that could possibly be extended in the future, with the hope of helping the information reach an audience that includes businesses through to young people.