Ahead of World Hospice and Palliative Care Day, ChinaShop and Michels Warren PR created the CareSearch ‘Part of Life’ campaign to encourage all Australians to learn, care, and plan for death and dying.

The national palliative care campaign aims to further support health professionals and raise community awareness and with free resources and information anyone can access.

CareSearch, Australia’s major source of evidence-based palliative care information, is managed by experts at Flinders University.

“Death and dying will affect all of us. It’s a part of life. And that means everyone has a role to play in palliative care,” says CareSearch director Professor Jennifer Tieman, from Flinders University’s College of Nursing and Health Sciences.

Our campaign for CareSearch revolved around the six guiding principles which are identified as fundamental to ensure that all people experience the palliative care they need. The campaign rolled out across a purpose-built website, video, digital advertising and social media.