For well over a century, Adelaide High School has been proudly educating young people in South Australia. Established in 1908, the School was the first public high school in the Australian Commonwealth.

ChinaShop's challenge was to modernise the Adelaide High School brand while acknowledging the school’s 100-year plus history, along with the ideas and opinions of its staff and students.

Our design team refined the existing Adelaide High School crest, giving the school a bold new identity that enables it to stand out in the education market. Working with a predominantly black and white palette, we also introduced supporting colours to use across the School's specialised programmes. These colours were influenced by the heritage-listed architecture which gives the School its recognisable public face.

A contemporary adaption of the School's heritage room names is now used as a headline font, a nod once again to the School's past.