We build & protect
brands
We build
&
protect brands
Our expertise is reflected in our wide range of clients which come from diverse sectors including government, urban development, health, manufacturing, finance, retail, franchising, automotive, defence and not-for-profit. With a 13-person team, our philosophy is simple – we build and protect brands. You can read how in our case studies. In addition to our award-winning PR, we offer a range of creative solutions to our clients including event management, media training, video production and ChinaShop, our creative design division. Our 30-plus years of success have been built on the simple tenet of being an employer of choice; the place to work in PR in Adelaide. This means we attract the best people. The best people do the best work. And the best clients want the best work done by the best people.
Copy to come.
A brand identity goes beyond just a logo - it’s how you present your business, how you want your customers to see you. ChinaShop has extensive experience designing logos, stationery, style guides and supporting collateral for a variety of industries. We pride ourselves on our ability to quickly identify the heart of your business and use that to build a tangible expression of what you offer and what you stand for.
Michels Warren has expertise in the development of targeted public relations strategies that may include strategic advice on communications and reputation management. We deliver strategic advice, develop plans for crisis communications and provide high-level professional and creative writing services for the development of corporate reports, speeches and submissions.
ChinaShop specialises in a range of print materials including annual reports, brochures, newsletters, posters, magazines and marketing collateral. ChinaShop also has the advantage of working alongside Michels Warren with their copywriting and editing expertise.
Michels Warren is Adelaide’s leading media training specialist.
Our South Australian media training team includes senior journalists with vast local, national and international experience in news media with organisations such as the ABC, The Australian, Sky News (UK), Channel 7 and Channel 10. Our media training sessions offer a scale of services, from understanding the media, presentation training, how to handle television, radio, newspaper and doorstop interviews, and crisis management and scenario training.
We have a long history of providing outstanding media training services across a broad spectrum of industries. We are well versed in working with Government, not-for-profit, higher education, local and national brands. Some of our recent work has included clients such as EBOS, People’s Choice Credit Union, Power & Water (NT), TAFE SA, the Adelaide Hills Council and the Adelaide Fringe.
Michels Warren’s exclusive 5PR media training program offers a scale of services, from helping clients understand the media through to “as-real” scenarios and issues management training. Our media training team is made up of in-house broadcast and print journalism specialists rather than current media ‘personalities’. This guarantees our clients complete confidentiality as opposed to discussing potentially sensitive material with working journalists.
All radio interview sessions are professionally recorded for playback purposes by an audio engineer using ProTools. These interviews are then mastered to CD and provided to
trainees. Our cinematographers use a professional TV camera, lights, recorder and playback equipment for realistic practical sessions. A DVD recording of all interviews is provided on completion of the session.
We can also provide a print service where interviewees receive a copy of an ‘article’ following their interview. This provides insight into what messages the print journalist has picked up on, what messages have been overlooked and what messages needed refining. At the conclusion of the session, participants are given DVD/CDs of their practical sessions as well as a bound set of training notes. Our trainers then follow up with further specific feedback on the performances of the participants, provided on a confidential basis.
With more businesses choosing to prioritise digital platforms, ChinaShop has worked to design websites with up-to-date features, functionality and visual appeal. Going beyond just websites, we have developed e-newsletters, online publications and email marketing campaigns to suit a variety of devices.
Creating unique and optimised online video content increases your chances of being seen and heard. Our experience in broadcast media ensures our approach to video production encompasses the whole creative process, from concept and scripting through to directing and producing. We have produced videos for clients such as the Adelaide Oval, Bridgestone, Arafura Resources, RAA, Ford Performance Vehicles, ASC and the State Government of South Australia.
With successful campaigns for the likes of Mercedes-Benz, Power and Water, ADIA and the Legal Services Commission, ChinaShop has proven to deliver exposure and results. From concept through to execution we have developed campaigns across a variety of media including TV, print, outdoor and online for local and national clients.
ChinaShop has designed a range of product packaging, wine labels and branded promotional items for our clients. We are able to think outside the box and create the perfect solution for your brand.
Many serious issues emerge suddenly, but others can be seen well ahead of time.
Michels Warren has a proven track record in managing emergent issues, by marshalling information and resources to control the conversation.
We also routinely assist clients with potential issues, by moderating any future risk through pro-active tactical communication with all relevant stakeholders.
ChinaShop has extensive experience in designing and managing the production of everything from pull-up banners to exhibition and building signage. With the knowledge of the latest materials and finishes we are able to produce stand out graphics for your brand.
Public relations has been the core competency of Michels Warren since 1978. We pride ourselves on superior communications skills which encompass everything from strategy planning and project management, community and investor relations, internal communications, publicity and promotion, and more. Led by managing director Phil Martin, our team of senior consultants boasts local, national and international media experience.
Michels Warren has worked with Rheinmetall AG since 2014.
Rheinmetall is Germany’s biggest defence technology company with two divisions – Rheinmetall Defence and Rheinmetall Automotive. The company generates more than $7b billion in revenues annually.
Rheinmetall Defence is Europe’s foremost supplier of land system technology and a long standing partner of armed forces globally. Rheinmetall Defence products set the standard for excellence in a wide array of disciplines, including vehicle systems, force protection, weapon systems, ammunition, air defence, electro-optics and simulation systems.
Five arms of Rheinmetall Defence operate in Australia:
The company has offices in the Australian capital Canberra, Melbourne, Adelaide, Darwin and Brisbane.
MW is the central media contact for all Rheinmetall activities in Australia. The company’s focus is also on overseeing industry roadshows, the development of collateral, speeches, events and all communications related activity including the company’s campaign website for the Land 400 campaign and its @boxercrv twitter handle.
Michels Warren provides strategic communications advice and support to EBOS Group’s many subsidiaries including its Symbion Pharmacy Services and has done so under the company’s previous ownership structures.
EBOS Group is the largest and most diversified Australasian marketer, wholesaler and distributor of healthcare, medical and pharmaceutical products. It is also a leading Australasian animal care products marketer and distributor. With more than 2,500 employees in 44 locations across Australasia, EBOS Group is a major contributor to the healthcare of millions of people throughout the region and a leader in animal care. The Group’s businesses generate a combined annual revenue exceeding NZ$6 billion, with 5.4 million orders coming from over 38,000 customers.
Our strategic communications advice and support and ongoing relationship with all arms of the EBOS Group business ensures we remain abreast of all relevant issues and opportunities within the pharmacy industry.
MW has worked with Rossi Boots since 2013 and is proud to support an iconic South Australian based company with distribution across Australia and overseas.
The company is owned by Adelaide’s Rossiter family and is a next generation manufacturer with the soul of a master boot maker from 1910 - and one of the few remaining boot makers committed to manufacturing in Australia.
MW’s work with Rossi includes content generation, press releases, on call advice and support for product marketing including the fantastic range of womens boots.
Michels Warren has been engaged by the Nuclear Fuel Cycle Royal Commission to provide strategic communications expertise and deliver a stakeholder engagement campaign across South Australia. This work has involved:
Thoroughbred Racing SA is the controlling body for racing in South Australia. It represents the interests of all metropolitan, regional and country clubs around the State. It is the umbrella body for the South Australian Racing Clubs Council, which represents the 25 regional and country clubs, and the South Australian Jockey Club (SAJC), which runs metropolitan Adelaide races.
Michels Warren works with Thoroughbred Racing SA providing strategic advice the communications support across its business, including the provision of design materials through ChinaShop.
The Adelaide Oval Stadium Management Authority (SMA) is the joint venture between the South Australian Cricket Association and the South Australian National Football League. The SMA aims to bring football and cricket together at a newly developed Adelaide Oval, with the State Government contributing an unprecedented $535 million to create a world-class stadium in the heart of Adelaide.
Michels Warren has been the sole strategic media consultancy to the SMA since early 2010 and our role has encompassed a wide range of tasks including stakeholder engagement, government liaison, strategic media advice, member communication and all media liaison. Through our design division, ChinaShop, we have also produced much of the printed material as well as the official web site and project video.
As one of South Australia’s best known charitable organisations, Bedford commits significant energy to generating positive PR for its brand across the state.
Bedford is a not-for-profit organisation which supports those living with disability or disadvantage. It provides employment and training through its furniture, hospitality, horticulture, packaging, and various regional Australian Disability Enterprises (ADE’s).
In addition, life skills education is offered through its Day Options program and key residential services in metropolitan and regional communities as well as accredited training while learning on the job. Bedford employs over 800 people with disability in its diverse business areas throughout metropolitan Adelaide, on the Yorke Peninsula with locations at Port Pirie, Wallaroo and Kadina, in the South East at Mount Gambier and Millicent, on the Eyre Peninsula at Port Lincoln and most recently in Silverwater, New South Wales.
Michels Warren has worked closely and strategically with Bedford since 2006 to generate a continual flow of good news stories to assist in the organisation’s fundraising efforts and ongoing plight to provide people with a disability with the opportunities to achieve their potential.
Babcock is a leading engineering services and operational support organisation, with a rich history of service excellence. It is a FTSE 100 company, with over 34,000 talented and committed people across six continents, and worldwide revenues of over AU$9.5billion.
In Australia and New Zealand, Babcock operates nationally, employing over 700 staff. Operating across defence, mining & construction, transport & infrastructure and energy sectors, the company supports customers’ technical, programme and complex platform requirements through proven systems, processes, and people.
MW has worked with Babcock International Group Australasia for 18 months across all public relations areas including activities for local arms Australian Helicopters and Bond Helicopters.
Michels Warren has a relationship spanning 10+ years as the sole strategic PR/communications consultancy to this business across Australia and New Zealand.
We work across the company’s retail network and manage announcements including driving all government, stakeholder, customer, consumer, dealer, employee and media communications during the announcement of the closure of the company’s Australian and New Zealand manufacturing plants and the resultant loss of 875 jobs.
We continue to work with Bridgestone on all aspects of their communication from building the profile of the company’s 360-strong retail network and product line-up through to brand protection strategies as the Australian manufacturing operation winds down.
Perks Complete
In 2015, Perks launched their new cloud accounting solution, Perks Complete. To suit the theme of “Your accounting and financial solution in one box”, a promotional brochure was designed to form a cube, showcasing the key information in a more interesting and fluid way. A website, animation and online advertising were also created to accompany the printed collateral.
Get Set for the Wet is a public information campaign launched by Power and Water, aiming to prepare urban and rural communities in the Northern Territory for the wet/summer
season. It is designed to inform about the challenges and potential for unplanned events to occur as a result of high winds, heavy rain and widespread lightning activity. The campaign extended across a number of platforms, including television, radio, digital, social media, outdoor and press.
Sight For All is led by a voluntary team of eye surgeons based at the South Australian Institute of Ophthalmology. The organisation is dedicated to fighting avoidable blindness in the world through research, education and infrastructure support. A series of infographics were designed to portray the organisation’s key achievements and statistics. The minimalistic graphics featured across a range of Sight For All’s marketing items and social media platforms.
Annual Report
Michels Warren and ChinaShop worked together to write and design the 2015 Annual Report for Aus/NZ client EBOS Group, including the project management of the printing, production and distribution along with photography shoots in Melbourne and New Zealand. The cover incorporated a blind emboss for the key message ‘strength through diversity’, utilising an uncoated stock to create a subtle yet confident approach. The design uses clean lines and a minimalistic look and feel with the use of vibrant photography.
Working closely with the Legal Services Commission (SA), ChinaShop, in collaboration with Michels Warren, has developed a comprehensive campaign to drive awareness of the Commission’s free legal advice service. ChinaShop developed a stand-alone sub-brand - We Can Help - and designed all campaign elements including bus back advertising, online advertising, posters, community newspaper advertising and GP cards.
The Cora Barclay Centre is a charitable service offering Auditory-Verbal Therapy (AVT) for families with children who are deaf or hearing impaired. ChinaShop was responsible for the design and layout of various annual reports, bringing to life the inspirational work and positive work they do.
The Sally Phillips label has been running successfully for over 14 years, based in Adelaide, South Australia. ChinaShop was responsible for designing a new website for the fashion brand - keeping in line with the stylish and minimalistic values of the label. A range of prints were also created for various Sally Phillips Spring/Summer & Autumn/Winter collections.
Working with Keito Events, ChinaShop is responsible for designing the annual Adelaide Mid Winter Ball identity and event collateral. Working with different themes each year, the identity is continually evolving, keeping in line with the vibrant atmosphere of the event.
Your Health, Your Voice, Your Choice is a community engagement campaign, launched by SAFKI Medicare Local.The campaign was put in place to recieve feedback from the public, regarding health services throughout the region. ChinaShop worked closly with Michels Warren Public Relations to devise the advertising strategy, which included outdoor, direct and online forms of engagement. The overall look and feel forthe campaign was vibrant and light-hearted, appealing to a wide audience.
ChinaShop designed a folded poster style annual report which incorporated an outer wrap. Key elements were communicated via infographics creating a snapshot of the annual report focus on user experience.
The Nuclear Fuel Cycle Royal Commission was established by the South Australian Government to undertake a thorough investigation into SA’s participation in four areas of activity that form part of the nuclear fuel cycle. In February 2016, ChinaShop played a key role in the release of the Tentative Findings report, through design and layout of the comprehensive publication. The report was given to the public at a number of meetings around the state. The final report is set to be completed later this year.
Various Campaigns & Publications
ChinaShop has been responsible for the design and execution of various multiple channel campaigns for Freightliner, showcasing the different models and applications of the vehicles. Driveline, a national bi-annual magazine devoted to the trucking industry, was also designed by ChinaShop for a number of years.
social media
Social media networks such as YouTube, Facebook, LinkedIn and Twitter continue to grow in prominence. All organisations need to be aware of their potential - both for reputation management and for efficient communication to stakeholders. Michels Warren provides expert advice on all aspects, from social media policy to campaign implementation, through our digital affiliate Leila Henderson, the CEO of NewsMaker.